Pricing

    appXL is priced per app, not per seat, so the whole team can work in it without the licence cost growing. There are three plans: Starter for a single app (audits, keyword research and metadata drafting), Growth for up to five apps (adding rank tracking, custom product pages, review automation and API access) and Scale for portfolios and agencies (adding white-labelling, SSO and a dedicated environment). appXL is available by invitation, so plans are quoted after a short conversation about your apps. Anyone can run the free ASO audit and appXL Score first.

    Starter

    One live app

    By invitation

    For indie developers and small teams running a single listing who want the research and rewriting handled.

    • 1 app, unlimited seats
    • Full listing audit with a scored rubric
    • Keyword research and difficulty scoring
    • Metadata drafts for title, subtitle and keyword field
    • Two storefronts
    • Email support

    Growth

    Most popular

    Teams with a roadmap

    By invitation

    For growth teams shipping continuously: everything in Starter, plus tracking, experimentation and automation.

    • Up to 5 apps, unlimited seats
    • Daily rank tracking with regression alerts
    • Custom product pages and in-app events
    • Review monitoring with drafted replies
    • A/B test planning and read-out
    • Unlimited storefronts and localization
    • API access and webhooks

    Scale

    Portfolios and agencies

    By invitation

    For publishers and agencies running many apps or many clients, where governance matters as much as output.

    • Unlimited apps and client workspaces
    • White-label reporting
    • SSO and role-based access
    • Approval workflows and audit trail
    • Dedicated environment and data residency options
    • Named support contact

    Plans are quoted per app and cover unlimited seats. appXL is available by invitation: request access and we will recommend the right plan.

    Not ready to talk to anyone? Run a free ASO score on your live listing first.

    Key takeaways

    • Pricing is per app and per month; seats are unlimited on every plan.
    • Starter suits one live app; Growth is the plan most teams with a roadmap end up on.
    • appXL is available by invitation: request access and we quote the plan that fits your apps.
    • The free ASO audit needs no plan and no signup, so you can judge the output first.

    What you are actually paying for

    Most ASO tools charge for access to data and leave the work to you. appXL charges for the work: the research, the drafting, the tracking and the follow-up are what the plan buys, and the data is the input rather than the product.

    That is why pricing is per app instead of per seat. The cost of an app store listing does not change when a second designer needs to look at it, so neither does the price.

    Choosing between plans

    Plan capabilities at a glance
    CapabilityStarterGrowthScale
    Apps included15Unlimited
    SeatsUnlimitedUnlimitedUnlimited
    Audits and keyword researchYesYesYes
    Rank tracking and alertsNoYesYes
    Custom product pagesNoYesYes
    Review repliesNoYesYes
    API and webhooksNoYesYes
    SSO and approval workflowNoNoYes

    How this compares to the alternatives

    • An ASO agency retainer typically runs $2,000–$8,000 a month, and delivery speed is bounded by their headcount.
    • A freelance ASO consultant usually costs $500–$2,500 a month for a fixed number of hours.
    • Traditional ASO platforms start around $70–$100 a month per seat, and the work stays with your team.
    • An in-house ASO hire is the most expensive option and the slowest to start, but the right call once you have a large portfolio.

    Our full breakdown of these options, with current benchmarks, lives on the ASO cost page. It is written to help you decide against us as easily as for us.

    Frequently asked questions

    Is there a free plan?

    There is a free ASO score for any live listing, with no account required. The full agent is available by invitation and adds ongoing research, drafting, tracking and publishing; request access for a quote.

    Are seats charged separately?

    No. Every plan includes unlimited seats; pricing scales with the number of apps you manage, not the size of your team.

    What happens if I add more apps than my plan covers?

    Extra apps are quoted at the same per-app rate as your plan, so adding a sixth app on Growth does not force an upgrade to Scale.

    Can I cancel at any time?

    Yes. Plans can be cancelled at any point and run until the end of the current billing period.